What is the average click through rate for banner ads 2010

For a better understanding of the many variables, read on. The study sought consumer input to explain the industry average click-through rate CTR of 0. So a CTR of. This seems shocking, even horrific, until one considers that no one clicks a TV ad, billboard, radio, or piece of print.

The click-through rate, a critical number for display advertisers, dropped from 0. According to WordStream, that compares with an average banner ad click-through rate of 0. Why are CTRs so low for banner ads? A recent survey of advertising agency executives found that their clients are losing patience with digital advertising.

Special ire might be reserved for the banner ad, which, 15 years or so after its introduction, still has a click-through rate of 0. That means about one person in 1, actually clicks on banner ads, despite attempts to make them more inviting. Come to think of it, counting clicks is not a very good measure of advertising; why does digital advertising get the short-end of the stick compared to other modes of advertising?! Wikipedia: Click-through rates for banner ads have fallen over time.

When banner ads first started to appear, it was not uncommon to have rates above five percent. They have fallen since then, currently averaging closer to 0. This is a really common question, but unfortunately the answer to "What is a good click-through rate" will vary depending on a number of factors, including your industry and keywords. Additionally, in many situations your CTR is not nearly as important as your conversion rate. Keeping in mind that your mileage may vary, here are some benchmarks depending on the platform you're using for marketing.

This figure is not set in stone, but it's a reasonable starting point. According to this Googler, as you gain experience with managing a campaign, you should focus more on return on investment ROI than click-through rate.

The average click-through rate is higher for non-competitive industries because customers with fewer choices are more likely to click on a pertinent ad. For example, someone looking for a pink vintage pinball machine is more likely to click on a relevant ad than someone looking for a printer. The above figures are for the search network. Click-through rates on Facebook ads will be much lower than those on Google Ads—advertisers have found that CTRs are higher on Google Ads because people often go to Google specifically looking to buy something.

However, people generally go to Facebook to socialize, so they're not in a commercial frame of mind. On Facebook, anything above 0. Facebook employees have stated that a click-through rate below 0. The average CTR is much lower around 0. Here, click-through rates will vary depending on the type of newsletter, among other factors.